Femina Collective Unveils Strategic Growth Plan for 2024-2025
Toronto, Canada —Monday, April 15, 2024— Femina Collective ("Femina"), a premier membership organization dedicated to empowering women in the mining industry, proudly announces its strategic growth initiatives for the 2024-2025 period. Founded by CEO Beth Borody during the early days of the pandemic, Femina has flourished, growing from a small group of engaged professionals to a vibrant community of over 2,600 members. This growth highlights an increasing demand for more access to Femina's specialized services.
Introducing New Membership Tiers: Two new membership levels, Catalyst and Classic, will cater to a broader range of professionals from entrepreneurs and academics to those seeking enhanced career support and networking opportunities.
Strategic Growth Focus Areas:
Expanding the Leadership Team: Peggy Bell joins as Chief Growth Officer to spearhead corporate relationship development and the launch of Femina Talent and the Femina Coalition. With over 15 years in the mining sector, including roles at AECOM Canada Ltd and SGS SA, Peggy is well-equipped to drive Femina’s next growth phase.
Launching New Services: The new Femina Talent division will support recruiters and executive search firms in addressing the mining sector’s talent needs and enhancing diversity within hiring practices.
Developing Customized Corporate Partnerships: In response to the industry's "broken rung" challenge, Femina will collaborate with mining firms to create tailored talent retention programs, emphasizing ESG, diversity, and leadership development.
Expanding Geographical Reach: Plans are underway to extend Femina’s footprint into the United States and Australia, regions with a strong demand for deeper connection and support among women in mining.
A Message from Beth Borody, CEO and Founder:
"Femina began as a small spark and has grown beyond our wildest expectations. As we look forward, I am thrilled to lead our community into a period of unprecedented expansion. Our focus will remain on creating significant opportunities for women in mining, thereby reducing talent risk and enhancing organizational performance."
About Femina Collective:
Femina Collective is a leading membership-based organization dedicated to supporting women in the mining industry through networking, career development, and advocacy. Founded during the global pandemic, Femina has rapidly grown into a vital resource for women seeking to advance their careers in mining and organizations leading the mining sector in diverse talent attraction, development, and retention. For more information, please visit www.thefeminacollective.com.
For further information, please contact:
Beth Borody, CEO
beth@thefeminacollective.com
Peggy Bell, Chief Growth Officer
peggy@thefeminacollective.com
